PlaceVine for Marketers
It's a surprise box office hit but in the triumphant chase scene he's driving your competitor's car.
Every character in that hit new web series is carrying your competitor's phones.
Did you know about these branding opportunities when it mattered?
We did.
PlaceVine is the comprehensive way for brands and agencies to monitor and access brand integration opportunities across film, television, and the web.
Before PlaceVine, finding brand integration deals meant relying exclusively on personal relationships. The brand integration industry has since experienced massive growth even as audiences have fragmented, and the amount of content has expanded. This has led to a lack of transparency into available integrations, leaving brand marketers (buyers) unaware of relevant brand integration opportunities and content producers (sellers) unable to maximize the full value of their integrations.
PlaceVine is a powerful information service focused on uncovering new entertainment properties for brands and agencies while respecting that integration opportunities cannot be reduced to a "click-to-buy" transaction.
The entire workflow of a brand integration transaction – from discovery to evaluation, through negotiation and execution – remains a completely manual process. Since every integration is unique, these transactions do not lend themselves to a fully-automated process.
However, PlaceVine believes that technology can play an important role in the early stages of discovering and evaluating brand integration opportunities. PlaceVine provides brand marketers and agencies with transparent access to brand integration opportunities in film, television and the web while enabling content creators to maximize the value of their brand integration inventory.
- More deals, better deals: PlaceVine is the most comprehensive source for brand integration opportunities, providing you the necessary visibility required to find the best opportunities for your brand.
- Access to top film, television & web content: PlaceVine partners with top Hollywood film & television studios, world-class independent production companies, and cutting-edge web studios to provide comprehensive visibility and access to relevant brand integration opportunities. PlaceVine vets all content producers before they are allowed to participate in the PlaceVine service.
- Portfolio approach: PlaceVine provides access to major studio films, independent films, and top web video series making it easy for you to pursue a portfolio approach to your brand integration strategy.
