Springwise and its network of 8,000 spotters names PlaceVine to Top 10 Marketing & Advertising Ideas for 2008.

PlaceVine is like an online dating service that matches more than 150 content creators with more than 100 brands and agencies interested in branded entertainment advertising deals. "We bring more efficiency to the marketplace by knowing about all these deals," Mr. Erlebacher said.

PlaceVine, a Web-based information service that facilitates brand integration transactions across film, TV, and the Internet, introduced its Brand Intelligence Service October 22. Through PlaceVine, content producers can create pages highlighting the opportunities for sponsorships and product placements in their works, while brands can create pages with information about their products. The two groups can then search each others’ pages to find ideal brand integration deals.

The recently launched Placevine.com has created a new cyber meeting room for producers and advertisers. The NYC-based web service, which already has a number of Canadian brands on board, is offering a way to connect film, television and web content producers with brands seeking sponsorship and product-placement opportunities.

Product placements and paid sponsorships help make much of the world's content economically viable, but creating the right match between advertiser and content producer isn't always easy. PlaceVine, which just launched last week, aims to facilitate that process with a site dedicated to brand-integration opportunities.

...Erlebacher also discussed the benefits of building brand relationships via technology platforms and cited the example of the collaboration between Somers Town director Shane Meadows and Eurostar.

PlaceVine today announced the conclusion of its successful beta and the general availability of The Brand Integration Service, a web-based information service connecting marketers to product placement, sponsorship, and branded entertainment opportunities in film, tv, and new media.

It appears that online matchmaker services aren't designed just for singles. PlaceVine, a Web-based platform, officially launches today connecting marketers to brand integration opportunities in film, television and online... PlaceVine's Brand Integration Service is an information network where content producers, such as film studios, TV networks and Web programs, can list opportunities for upcoming projects. Brands and agencies can then trawl for placements.

...the pair's discussions with advertisers, agencies and studios steered them toward a different opportunity. Their company, PlaceVine, is officially launching today an online clearinghouse for product-placement and sponsorship opportunities in film, new media and TV...Actual deals will have to be completed offline. But to PlaceVine, helping people discover potential deals is more interesting than the transactions themselves.

PlaceVine Co-Founder Adam Erlebacher will be speaking on the 22nd about "The New Cross-Platform Financiers": how content creators can work with brands. On the 23rd he’ll be leading a "Meet the Expert" workshop and speaking on a panel about brand financing.