About Us
The Company
PlaceVine is a web-based brand integration information service connecting marketers and content producers. Currently, the brand integration industry relies on personal relationships between marketers, agencies, and content creators. The entire workflow of a brand integration transaction – from discovery to evaluation, through negotiation and execution – remains a completely manual process.
PlaceVine believes that every integration is unique and cannot be reduced to a "click-to-buy" transaction, but that technology can play a critical role in improving transparency in the industry. Today's model, which relies exclusively on manual filtering or on one agency's client relationships, is becoming increasingly inefficient in the face of a rapidly expanding content base. Due to a lack of visibility into available integrations, marketers (buyers) are unaware of existing inventory and content producers (sellers) are unable to maximize the full value of their integrations.
PlaceVine addresses these needs with powerful technology tools for the discovery and evaluation of integration opportunities. PlaceVine provides marketers and agencies with transparent access to brand integration opportunities in feature-length film, television and new media while enabling content creators to maximize the value of their brand integration inventory.
PlaceVine was founded in 2007 and is based in New York City and Los Angeles.
Management
Adam Erlebacher, Co-Founder
Adam was most recently a Member of the Board of Advisors and prior to that, Director of Business Development, at Colloquis, Inc. (acquired by Microsoft), a
developer of natural language software systems. Adam played a central role in the turnaround and growth of the company, leading all direct sales as well as
partnerships with AOL and Microsoft. He was responsible for the company's critical first sales to Comcast, BT, COX, ETrade, Cingular, Vonage, and Time Warner.
Erlebacher was also actively involved in product development, having co-authored two pending patents. Before joining Colloquis, Adam was a Senior Analyst at
JPMorgan in the Leveraged Finance Group where he focused on technology, media, & telecom transactions. He received his B.A. from Tufts University and an M.B.A.
from The Wharton School at the University of Pennsylvania.
Greg Neichin, Co-Founder
Greg most recently spent four years on the management team of GetActive Software (acquired by Convio, Inc.), a developer of online
relationship management software for public interest and charitable organizations. He led a variety of sales, marketing, and partnership
efforts as Vice President, Business Development & Western Sales. Prior to GetActive, he wrote on technology trends for SRI Consulting and
worked in strategy and business development for Redback Networks. He began his professional career as a Consultant with Mercer Management
Consulting. He has a B.A. in Economics and Government from Dartmouth College and an M.B.A. from The Wharton School at the University of
Pennsylvania where he was a recipient of the Price Fellowship for studies in Entrepreneurial Management.
Jon Thornton
Jon has been developing creative web apps for the past 10 years. Prior to joing PlaceVine, he was the CTO of ParkWhiz,
a provider of web-based parking management and reservation tools. When he's not waist deep in Javascript code,
you can find Jon roaming the streets of New York City complaining that people are walking too slow.
He holds a B.S. in Electrical Engineering from Boston University.
